Tim Talks: From Sticks to Stunning - The Journey of Custom Furniture
Lariza: In this Tim Talks, we’re diving deep into our process of how a simple rattan frame transforms into a fully customized piece of furniture, finished by hand right here in Vero Beach, FL. People see the final product, but they might not realize the hands-on artistry that happens before it reaches the final destination. So, let’s start at the beginning. How does it all begin?
Tim: Well, it all starts with a pile of rattan sticks. (laughs) But seriously, our rattan frames are handcrafted by expert artisans in the Philippines. These folks have been working with rattan for generations. It’s not just a skill, it’s an art. They steam, bend, and shape the raw rattan into our beautiful frame designs. Then, we ship those unfinished “skeleton” frames to Vero Beach, FL, where the real fun begins.
Lariza: So, when the skeleton frames arrive at our Florida factory, they’re basically just waiting for their transformation?
Tim: Exactly! Think of it like a makeover show, except instead of a new wardrobe and haircut, we’re giving them hand-applied finishes, upholstery, and hardware. Designers choose the frame, then pick the finish color, fabric, and any extras. Once the selections are finalized, our David Francis team of skilled artisans takes over. Each piece is painted or stained, upholstered, and detailed by hand. No conveyor belts, no robots. Just good old-fashioned craftsmanship.
Lariza: So, when we say “imported parts, American finished,” that’s really what we mean. The foundation comes from our expert artisans overseas, but everything else happens right here in Vero Beach, FL.
Tim: Yes - We take those handcrafted frames and turn them into something completely unique. And because everything is finished to order, no two pieces are exactly alike. It’s not off-the-shelf furniture. It’s custom-made for each designer’s vision.
Lariza: And that’s what sets us apart, right? I mean, anyone can import furniture, but not everyone takes the time to hand-finish and customize every single piece.
Tim: 100%. Our team pours their heart (and a little bit of sweat) into each piece. Whether it’s applying a hand-brushed finish, expertly upholstering a seat, or making sure every detail is just right, there’s a level of care that you just don’t get with mass production. You’re not getting a cookie-cutter piece. You’re getting something crafted with skill, pride, and a lot of attention to detail.
Lariza: When you spot a David Francis piece in a design project, what does it really represent?
Tim: It represents high design combined with talent and dedication. When you see one of our pieces in a beautifully designed space, you’re looking at the combined effort of so many skilled hands. It started with our design team, dreaming up the concept. Then our expert artisans in the Philippines meticulously crafted the rattan frame. Once it reaches our Florida factory, our finishers, upholsterers, and craftspeople bring it to life. Every brushstroke, every stitch, every detail is done by hand.
Lariza: And then, of course, there’s you, the Interior Designer. You saw the vision, chose the perfect frame, finish, fabric, and details, and wove it seamlessly into a stunning space. A David Francis piece doesn’t just land in a room by accident. It’s there because it was carefully curated, handcrafted, and thoughtfully placed to make an impact.
Tim: You got it. So, next time you see one of our pieces in a design project, just know it’s not just furniture. It’s a work of art, created by many talented hands, and finished with precision and passion. By the time the furniture reaches its final destination, it’s gone from a pile of sticks to a fully finished, one-of-a-kind masterpiece.
Lariza: Thanks Tim! We always learn so much from you.
We hope this was both enjoyable and educational. Next time you see a David Francis piece in a design project, you’ll know the craftsmanship and care that went into it, from sticks to stunning! If you have any questions, comments, or subject requests for our next Tim Tips, please feel free to reach out.
Until then, keep rattan-ing!
Sincerely,
Tim and Lariza